Yue Hu
Product Designer
Yue Hu
Product Designer
I’m a product designer with over five years of experience creating digital products that are both user-centred and performance-driven. My work spans the full design lifecycle, with a focus on systems thinking, accessibility, and delivering measurable outcomes.
In recent roles, I’ve led design initiatives in fast-paced e-commerce and content-rich environments, focusing on optimising checkout journeys, increasing conversion rates, and building scalable design systems that enable long-term growth.
I’m a product designer with over five years of experience creating digital products that are user-centred, accessible, and performance-driven. My work spans the full design process and includes optimising checkout journeys, increasing conversion rates, and building scalable design systems in fast-paced e-commerce and content-rich environments.
I collaborate closely with product, engineering, and data teams to deliver thoughtful, effective solutions. With a background in Graphic Communication Design from Central Saint Martins and training in front-end development, I bring both craft and logic to every project.
My approach is collaborative and data-informed, shaped by close partnerships with product, engineering, and analytics teams. I prioritise clarity and consistency, and I enjoy translating complex challenges into intuitive, effective solutions.
I hold a BA in Graphic Communication Design from Central Saint Martins, along with training in front-end development. My design practice balances visual clarity with technical understanding, combining craft and logic to create meaningful digital experiences.