Hi, I'm Yue 👋, a product designer creating thoughtful, scalable solutions that balance user needs with technical and business goals.

Digital Product

Based in London

5 Years of Experience

Redesign & Optimisation

Liberty Department Landing Page

Boosted cart size by 97% and conversions by 21%.

View Full Project

NEW PRODUCT

Liberty Product Set Builder

Streamlined discovery flow to improve UX and raise AOV.

View Full Project

Design System

Liberty Design System Rebuild

Powering 20,000+ pages with scalable, adaptable design.

View Full Project